YouTube Launches ‘Shorts’ In MENA
Being the number one most used social media platform in the region has only given YouTube a greater push to finally launch YouTube Shorts in MENA.
These new 60-second short-form videos allow content creators to unleash their creativity and produce catchy and engaging video content for brands and their followers.
From stringing multiple video clips together, adding text to specific points in the video, recording music, to using video filters and automatically adding captions, these new features will level-up YouTube’s playing field against Instagram Reels and TikTok.
A great added advantage for brands is the possibility to cross-promote the campaign or the influencer’s content from Instagram Reels or TikTok to YouTube Shorts, as they both have a short ‘60-second’ format, helping them create higher exposure and wider audience reach.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.