Two Content Creators, One Instagram ‘Collab’ Video
Instagram launched a new ‘collab’ feature that allows content creators to partner with other creators and post collaborative content on their Instagram Reels and Feed. With this feature, the posts will appear with two profile bubbles, indicating that two creators have partnered on the content.
The value of this feature is that ‘collab’ content will be viewed by followers of both content creators, which is a great way for brands to target different audience demographics, maximise engagement and broaden the reach and exposure – all with one co-authored content.
This growth hack is great for brands looking to collaborate with more than one content creator or launch social media challenges and competitions. At the moment, the new feature is available to select countries only.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.