Top New Features Being Tested By Instagram
Instagram videos shorter than 15 minutes will now be turned into Reels, helping creators reach new audiences since Instagram Reels tend to have a higher reach and engagement.
Instagram tests launching new in-app maps which enable users to explore popular locations and businesses nearby and filter based on business categories. This will provide brands with opportunities to maximise their local exposure.
Instagram tests new subscription features which will give creators the opportunity to produce exclusive content that can be shared as Reels and Posts to subscribers only. To generate engagement, brands and influencers can use this feature to reveal discount codes or product launches exclusive to their loyal customers or target audience.
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