To Squad Or Not To Squad: 5 Benefits Of Using An Influencer Squad For Your Brand

Using an influencer squad offers brands authenticity, quick campaign setup, competitive rates, exclusivity, and the agility to capitalize on trends.

To Squad Or Not To Squad:

5 Benefits Of Using An Influencer Squad For Your Brand

  • Authenticity: Build brand authenticity and resonate with your audience due to the creator regularly promoting your brand over a period of time.
  • Fast Activation and Content Delivery: Minimise the steps of activating new campaigns, including influencer vetting, influencer selection, negotiations, contracts, etc and expedite campaign activation as talents are already familiar with the brand guidelines.
  • Competitive Rates: Receive more competitive rates based on a strong bundle of deliverables compared to a one-off activation.
  • Exclusivity: Benefit from true exclusivity with squad members as they won’t collaborate with competing brands during the entire collaboration period, resulting in strong brand loyalty.
  • Jump on Trends: Jump on the latest social media trends in a timely manner before they are out-dated, since the talents are already recruited and can create quick content in response to the latest trends.

ABOUT BRAND RIPPLR

Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.

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