Is TikTok The Next YouTube?
TikTok’s latest experiment on this front is a YouTube-style horizontal full-screen display option, providing a whole new way to view TikTok clips. YouTube creators with no experience on TikTok can simply upload their content onto the app without changing the video’s format for a chance to reach new audiences. Brands and creators can benefit from this feature to cross promote their content, especially when the aim of the campaign is to create a social buzz. This feature is being tested globally.
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