TikTok Tests “Collections” Feature
TikTok is experimenting with a feature that allows users to create “collections” of their saved videos, making them public to their followers.
This feature is particularly useful for brands collaborating with multiple influencers, where they can cross-promote each other’s content through a dedicated “collection”, redirecting users to explore more brand-related content.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.