TikTok Takes Their Videos Out-of-phone
TikTok’s new “Out Of Phone” ad option offers promotional opportunities for brands outside the platform, allowing them to display TikTok content on other digital surfaces such as billboards, in-store displays, cinemas, etc.
This is a game changer that enables brands to expand their content exposure and reach new audiences outside the app.
The effects of the new ad format are yet to be assessed, but we can anticipate an increase in influencer content usage rights fees, should the brand use the influencers’ content as “out of phone” ads.
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