TikTok Stories Are Coming
TikTok just confirmed it is piloting a new feature – TikTok Stories – across their app. Stories are powerful features that are heavily used across different social media platforms, and TikTok Stories will allow brands and content creators to engage with their audience in new ways and bring their creative ideas to life.
Like other platforms, users can create their story using videos or photos and add common tools like text, stickers and sound. The stories will remain available for 24 hours. How TikTok differentiates itself is by allowing users to comment publicly on each other’s stories.
This is an interesting twist as it encourages casual interaction between content creators, brands and the community, and helps start an open and public dialogue. Brands can utilise this feature by having influencers ask questions about the brand in their stories and invite users to share their opinion.
This will also give TikTok a much larger surface where it could eventually run advertisements, similar to Instagram’s Reels Ads.
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