TikTok: Power To The Music
Music and sound are TikTok’s DNA and universal language. They have a major role in the community’s creativity, liveliness and impact.
TikTok’s latest study revealed that users are more receptive to brands that use sound elements in their content and collaborations. In fact, when brands feature music in their influencer collaborations, TikTok users respond more positively to the content – we’ll let the numbers do the talking:
- 68% Remember the brand better
- 62% Curious to learn more about the brand
- 58% Feel a stronger connection to the brand
- 58% More likely to talk about the brand and share the content
This only works to prove the importance of sound in TikTok’s culture. Brands should jump on the wagon and take full advantage by utilising music and sound into the fabric of their TikTok influencer campaigns.
Brands can collaborate with culturally relevant influencers to create a variety of bold, edgy and engaging content. Be it a trendy song, an audio clip, a remix with the brand’s personality, or even a brand’s original sound, audio plays a major role in how TikTok users relate to brands on the platform.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.