TikTok Launches “Fan Spotlight”
TikTok introduced the ‘Fan Spotlight’ feature, allowing users to add fan videos to their profile pages and celebrate community content.
This feature is particularly useful for brands collaborating with multiple influencers, where influencers can cross-promote each other’s content, redirecting users to explore more brand-related content. This not only strengthens the campaign’s impact but also fosters an interconnected online community around the brand.
ABOUT BRAND RIPPLR
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.