The 2022 Influencer Marketing Report
From endorsements to product promotions to raising mass awareness, influencer marketing has become a prominent factor in driving changes in consumer behaviour. Based on our completion of over 4,000 influencer campaigns and our collaboration with over 200 trusted brands, we have witnessed several changes in the influencer marketing industry in the MENA region. As the industry continues to gain popularity in the region, we have gathered insightful data, tips and statistics that brands should consider to maximise the potential performance of their upcoming influencer campaigns.
Our 2022 report highlights various key points that play an integral role in the success of an influencer campaign that can put clients at an advantage. Covering information and strategies from planning to execution, the report will shed light on various components that have progressed in the influencer marketing industry over the past year and its impact on businesses.
The report will provide unique insights into:
- The influencer marketing landscape and it’s growth in MENA
- A deep-dive into the top social media platforms and its usage performance
- Latest updates on influencer legislations and its impact on businesses
- Key tips on optimising the influencer campaign journey
- Recruiting GenZ on social media and how to engage with their trends
Overall, it is important for brands to develop a better understanding of the connection between the market demands and influencer marketing. Our report summarises all the essential tips and data that brands need to consider for their future influencer campaign strategies.
Download the full report here.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.