WELCOME TO THE
RIPPLR REPORT
Welcome to the 13th edition of the Ripplr Report.
Your monthly newsletter on influencers, social media and
wider industry trends.Powered by Brand Ripplr
August 2021
INDUSTRY UPDATES
TWO CONTENT CREATORS, ONE INSTAGRAM ‘COLLAB’ VIDEO
Instagram launched a new ‘collab’ feature that allows content creators to partner with other creators and post collaborative content on their Instagram Reels and Feed. With this feature, the posts will appear with two profile bubbles, indicating that two creators have partnered on the content.
The value of this feature is that ‘collab’ content will be viewed by followers of both content creators, which is a great way for brands to target different audience demographics, maximise engagement and broaden the reach and exposure – all with one co-authored content.
This growth hack is great for brands looking to collaborate with more than one content creator or launch social media challenges and competitions. At the moment, the new feature is available to select countries only.
BOOST YOUR INFLUENCER’S TIKTOK VIDEOS WITH ‘SPARK’ ADS
Spark Ads, TikTok’s latest ad format, is a new and authentic way for brands to amplify organic TikTok videos from content creators and turn them into sponsored ads that appear in the ‘For You Page’. This is a game-changer for brands as they can assess which influencer content is performing best, then use Spark Ads to further promote the content on TikTok.
Spark Ads even offer unique functionalities in comparison to non-spark ads, mainly:
- offer users the ability to click on the ad and visit the brand’s TikTok page, allowing brands to grow their TikTok audience and drive traffic to their profile;
- offer users a CTA button that directs users to the brand’s chosen landing page;
- provide brands with more metrics to help better understand the effectiveness of the ad;
- perform better than non-spark ads and provide higher performance metrics (views, engagement, and conversions); and
- provide users with a better ad experience because of their authenticity and how easily they fit in the organic and raw content on the ‘For You Page’.
REELS ARE MAKING THEIR WAY TO FACEBOOK
In an effort to align with the increasing trend of short-form videos, Facebook is now launching Facebook Reels. The new feature will enable users to create and share Reels directly within Facebook News Feed.
In addition, Facebook is also expanding its option for Instagram Reel creators to share their Reels directly with Facebook, where they will be displayed with the creator’s Instagram profile name.
This update will create a variety of opportunities for brands collaborating with content creators, mainly the ability to cross-promote the influencer’s content on both Instagram and Facebook platforms through one Reel video. Moreover, this opens doors for brands to diversify their audience by tapping into the Facebook community and gaining a boost in content exposure and engagement.
BRACE YOURSELF FOR 5-MINUTE TIKTOK VIDEOS
TikTok is testing whether to increase its maximum video length to 5 minutes. This comes after the app’s latest roll-out of increasing their video duration to 3 minutes.
This update is seemingly interesting as it will open doors for brands and content creators to diversify the type of content produced on TikTok, including cooking recipes, beauty tutorials, how-to videos and much more. The influencers will have the flexibility to film, upload, and edit videos up to five minutes long directly within TikTok editing features.
The feature also offers a unique opportunity for brands to target content creators with strong presence on long-form video applications like YouTube and collaborate with them to cross-promote the content on both YouTube and TikTok.
TOP CREATORS AUGUST 2021
Hassan Bin Mahfouz @hassan_bin_mahfouz Instagram: 1M
Category: Lifestyle / Entertainment
Market: KSA
Sausan AlKadi@stylemesausanInstagram: 219K
Category: Fashion
Market: KSA
Sultan Alfaisal@sultan_x220Instagram: 1M
Category: Entertainment / Food
Market: KSA
BRAND RIPPLR TOP TIPS
3 TIPS TO MAXIMISE YOUR TIKTOK LIVE SESSIONS
Livestreaming has become an integral way for brands, creators and viewers to connect authentically, and TikTok Live is upping the game. TikTok Live offers brands the ability to collaborate with influencers to create and promote Live Events on TikTok.
Check out 3 features to help brands make the most out of TikTok Live and create high engagement with content creators and the TikTok community:
1. Monitor Registrations
Users can easily discover upcoming events, register for them and even get notifications and reminders when the Live is about to start. This will help brands assess the community’s interest in the event, monitor the number of registered attendees before the event, and even measure the effectiveness of the recruited talent.
2. Go Live Together
TikTok Live allows brands to go live with more than one content creator, which will help increase the exposure and engagement during the event and offer a dynamic and interactive Live session.
3. Use Live Q&A
TikTok Live offers Live Q&A sessions to easily interact and engage with the attendees. Brands and content creators can easily select, showcase and answer any questions or feedback from fans while Live. This leads to more entertaining experiences and deeper connections for everyone tuned in to the Live.
The Region’s Leading Influencer Marketing Platform
Brand Ripplr is the MENA region’s leading influencer marketing platform providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 60,000 influencers on the platform from 28 countries, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.