Start It With A Tweet, End It With A Story
Thanks to Twitter’s latest update, users can now share their tweet directly on Instagram stories with one click. This feature is perfect for campaign cross-promotion on Twitter and Instagram. As each platform has a different audience type and category, brands can benefit from larger exposure and a wider audience reach, especially if the influencer has a strong presence and follower base on both platforms.
Influencers will tap the “share” icon underneath their tweet and select “Instagram Stories”. They can then resize the tweet sticker, add text and music and even add a swipe-up link to direct followers to your brand’s page. At the moment, the feature is only available on iOS, and with text and image-based tweets only.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.