Reels Are Making Their Way To Facebook
In an effort to align with the increasing trend of short-form videos, Facebook is now launching Facebook Reels. The new feature will enable users to create and share Reels directly within Facebook News Feed.
In addition, Facebook is also expanding its option for Instagram Reel creators to share their Reels directly with Facebook, where they will be displayed with the creator’s Instagram profile name.
This update will create a variety of opportunities for brands collaborating with content creators, mainly the ability to cross-promote the influencer’s content on both Instagram and Facebook platforms through one Reel video. Moreover, this opens doors for brands to diversify their audience by tapping into the Facebook community and gaining a boost in content exposure and engagement.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.