Industry News

Comment On Instagram Stories Publicly

Instagram’s “Hype” Stories feature enables visible comments, boosting direct engagement. Brands can leverage this for interactive competitions, votes, or questions with influencers.

TikTok Launches “Fan Spotlight”

TikTok’s ‘Fan Spotlight’ highlights fan videos, fostering brand community and influencer collaboration for impactful campaigns.

From 24 Hours To 7 Days

Instagram’s new “My Week” feature extends story visibility to 7 days, offering brands a golden opportunity for longer-lasting impact and maximized content exposure.

Unleash The Power Of AI-Driven Influencer Marketing

Discover how AI transforms social media influencer collaborations in our feature on Arabnet

TikTok Takes Their Videos Out-of-phone

TikTok’s “Out Of Phone” ads expand brand reach from the app to billboards, stores, and cinemas.

How To Drive Audience Engagement Using Instagram’s New Story Stickers

Drive engagement on Instagram using Instagram’s new Story stickers: Secret Sticker, App Sticker, and Music Pick Sticker.

Latest Updates On KSA Influencer Legislations

Saudi’s media regulations bar children from branded content on social media for KSA influencers holding licenses like “Mawthooq.”

Instagram Tests Extending Reels Video Duration

Instagram is testing longer Reels, allowing influencers to create more in-depth content like tutorials and product reviews.

X Tests Removing Engagement Counts On Posts

X is experimenting with a feature to hide interaction counts and buttons on posts, except for Views.

Influencer Transparency: Potential Customers Or Fake Followers?

Discover our feature on Gulf News discussing influencer transparency, industry challenges, and tips for authentic brand collaborations.

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