Industry News

Instagram Tests Extending Reels Video Duration

Instagram is testing longer Reels, allowing influencers to create more in-depth content like tutorials and product reviews.

X Tests Removing Engagement Counts On Posts

X is experimenting with a feature to hide interaction counts and buttons on posts, except for Views.

Influencer Transparency: Potential Customers Or Fake Followers?

Discover our feature on Gulf News discussing influencer transparency, industry challenges, and tips for authentic brand collaborations.

To Squad Or Not To Squad: 5 Benefits Of Using An Influencer Squad For Your Brand

Using an influencer squad offers brands authenticity, quick campaign setup, competitive rates, exclusivity, and the agility to capitalize on trends.

Instagram Tests New Ways To Encourage Participation

Instagram’s new test feature lets users contribute content to posts and videos for more collaboration.

Amplify Traffic From YouTube Shorts To Full Videos

YouTube Shorts now allows creators to link to longer videos, boosting content engagement and potential for influencer collaborations.

Instagram Tests Replying To Comments Via Stories

Instagram is testing replying to comments on posts or Reels directly on IG stories to drive more engagement.

3 New Features To Level Up Your Shorts Collaborations

YouTube introduces 3 new features for Shorts collaborations – Remix Shorts with Collab, Interactive Stickers, and External links on YouTube Channels.

Goodbye Twitter – Hello X

Elon Musk renamed Twitter “X,” aiming for a comprehensive app.

Branded Content Tools Making Their Way To Threads

Meta is expanding branded content tools on Threads for transparent influencer campaigns.

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