Industry News

Share Your Thoughts On TikTok As Speech Bubble

TikTok is testing a new feature that allows users to share text-based “thoughts”.

To Squad Or Not To Squad

Check out our feature on Campaign Middle East and explore the difference between an influencer squad strategy vs. one-off activations.

Swipe Through 20 Images On Carousel Posts

Creators can now post up to 20 images in a single carousel post on Instagram.

YouTube Tests Combining Shorts And Long Videos In One Feed

YouTube is testing a unified feed for Shorts and long-form videos, boosting exposure and engagement for all content.

A Symphony On Instagram Reels

Instagram now lets creators layer up to 20 audio tracks in Reels, unlocking new creative possibilities.

YouTube Launches “Add Yours” Sticker On Shorts

YouTube’s “Add Yours” Sticker lets users contribute to your Shorts, sparking conversations and boosting engagement.

24-Hour Posts On Threads?

Threads’ 24-hour posts create urgency and exclusivity, helping brands drive immediate engagement with time-sensitive content.

YouTube Tests A New “Hype” Feature

YouTube’s “Hype” feature lets users boost recent videos, giving them a shot at trending with the week’s top content.

Super Like Button Making Its Way To Instagram Stories

Instagram’s “Super Like” for Stories lets users express greater enthusiasm.

Instagram’s New ‘Prompt’ Feature Drives Engagement

Instagram’s ‘Prompt’ feature lets creators add custom questions in captions to boost engagement and foster conversation with their audiences.

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