Industry News

Instagram’s New Spin Feature To Drive Virality

Instagram’s “Spins” for Reels remixes content, expanding reach and enhancing brand collaborations for viral content.

Instagram Tests ‘Friend Map’

Instagram’s “Friend Map” feature allows followers to track your location, enhancing brand visibility for influencers.

Carousel Reels Are On Their Way

Instagram’s testing carousels in Reels for influencers to share multiple videos in one post.

Test Your Youtube Video Thumbnails

YouTube’s A/B testing for thumbnails helps influencers find the best-performing option, boosting brand engagement when shared across channels.

30-Minute Videos Make Their Way To TikTok

TikTok tests 30-minute videos, empowering influencers with diverse content while creators cross-promote YouTube for wider reach.

TikTok Tests New Collaborative Features

TikTok tests collaborative feature, fostering engagement through user-generated content and interactions.

Create Stories With Friends On Instagram

Instagram’s latest feature allows creators to share stories for approval and reposting, empowering brands with user-generated content.

Comment On Instagram Stories Publicly

Instagram’s “Hype” Stories feature enables visible comments, boosting direct engagement. Brands can leverage this for interactive competitions, votes, or questions with influencers.

TikTok Launches “Fan Spotlight”

TikTok’s ‘Fan Spotlight’ highlights fan videos, fostering brand community and influencer collaboration for impactful campaigns.

From 24 Hours To 7 Days

Instagram’s new “My Week” feature extends story visibility to 7 days, offering brands a golden opportunity for longer-lasting impact and maximized content exposure.

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