Instagram Tests Adding New Alert Option Via DM
Instagram is experimenting with a new option that would enable people to share their latest posts with their connections via DM, adding another way to boost awareness and engagement in the app. As the feature ensures that users get an alert on the new post, it would be a perfect tool for brands to collaborate with influencers and use it to announce time-sensitive content such as sales, product launches, competitions, etc. This feature is being tested globally.
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