Keepin’ It Reel With Instagram Reels
As video consumption continues to be on the rise, Reels have become Instagram’s fastest-growing feature worldwide. Here are three tips on how you can use Instagram Reels to take your influencer collaborations to the next level:
- Instagram Reels duration is extended from 60 seconds to 90 seconds. This opens the door for brands to create more engaging and diverse content with the creators, including behind-the-scenes, teasers of upcoming events, brand tutorials and more.
- Instagram Reels provide extra measures to increase the video’s discoverability on the explore page including hashtags, choice of music, video effects and even filters. Make sure to align with the creators on what to use for their content to increase searchability, and keep it trendy.
- When collaborating with influencers, make sure the talents create the video in the full dimensions of the Reel (9:16) to ensure the content is visible and eye-catching on the screen since Instagram is prioritising Reels on home feeds.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.