Is Snapchat Jealous Of TikTok?
Following TikTok’s lead, Snapchat has announced earlier this year that it would release a new music-powered feature that allows users to set their Snaps to music. In mid-October, the company launched “Sounds on Snapchat” on iOS, a feature that takes Snaps to a whole new level with music from both emerging and established artists.
With millions of users in the region and the chaos surrounding a possible TikTok ban in the U.S. and other countries, this brilliant feature will position Snapchat as a superb alternative and put it back on the map for advertisers.
The Region’s Leading Influencer Marketing Platform
Brand Ripplr is the MENA region’s leading influencer marketing platform providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 60,000 influencers on the platform from 28 countries, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.