Is A Standalone Reels App On The Way?
Instagram may be exploring a separate app for Reels, making it a more direct TikTok competitor with a full-screen, scrolling video feed.
With Reels now up to 3 minutes long, there could be enough content to justify a separate app for Reels. It’s still unclear whether this move will attract new users to the app, or simply cannibalise from existing Instagram users.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative, and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.