Instagram’s New “Shared Story” Feature

Instagram is testing ‘shared stories,’ letting influencers invite followers to co-create with content approval.

Host Guests On Instagram’s Broadcast Channels

Another exciting feature being tested by Instagram is “shared stories” that will allow influencers to invite their followers to contribute to their Stories and add their own content to it. The influencer will then approve the content to be added. The tool is excellent for generating buzz on social media and initiating an online conversation with the creator’s audience to build momentum. The feature is still being tested.

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