Instagram Tests ‘Repost’ Feature
Reposting, or sharing others’ content with your followers, may soon be available for your Instagram feed. Instagram is exploring new ways to ease shareability by allowing users to repost other people’s content without using a third party app. Since reposts will also have their own tab on Instagram profiles, brands can use this feature to increase their reach and engagement by reposting the content they are tagged in, whether it’s from influencers they collaborate with or from the brand’s fans and loyal consumers. This feature is still being tested globally.
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