Instagram Tests Launching ‘Channels’ Broadcast Chat Feature
Instagram is launching a new feature called ‘Instagram Channels’, a group messaging feature within the app where you can stay up to date on specific topics, brands, people, etc. The new channels feature can be a valuable tool for brands and influencers to connect with their followers and build stronger relationships by creating channels centered around specific topics and build a sense of community around their content.
This can be a great tool for brands to amplify teaser campaigns, where influencers can drive engagement by asking their followers to join their channel where they will announce the reveal. This feature is being tested globally.
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