Instagram: Swipe-Up Or Link Stickers?
Instagram is constantly working on upgrading their features and offering tangible results for brands and content creators. In their latest update, Instagram is now testing a new clickable (Link) sticker that influencers can add to their stories.
The sticker will allow content creators to add an external link to their stories and direct their followers to your brand’s website, shop page or blog.
If you’re thinking that this feature already exists – a swipe-up link – then you’re right. However, the swipe-up link is currently available only to influencers with over 10,000 followers, whereas the new Link sticker will be available to all influencers.
This is a great opportunity that will allow brands to collaborate with influencers with a smaller follower size, yet still be able to boost sales conversions and ROI and measure tangible results from the campaign.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.