Instagram’s New Spin Feature To Drive Virality

Instagram’s “Spins” for Reels remixes content, expanding reach and enhancing brand collaborations for viral content.

Instagram’s New Spin Feature To Drive Virality

Instagram is testing a new feature called “Spins” for Reels, allowing users to remix existing content with different text or audio. For every spin added, the content will reach the spinner’s audience, expanding its reach.

This feature could enhance brand collaborations with influencers by enabling them to create engaging content that reaches a wider audience and drives social virality.

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