Influencer Marketing Transparency In The Middle East
Consumers nowadays are highly invested in influencers, with 85% of MENA users following at least one influencer and referring to them for brand discovery and recommendations. They are even more aware than ever of paid collaborations, with 73% of consumers able to tell whether content on an influencer’s social page is paid for or authentic.
The huge rise in demand for influencers means transparency and authenticity has become a major challenge for brands and influencers in the industry.
As a leader in the influencer marketing landscape, Brand Ripplr shared their insight into the state of transparency in influencer marketing in the United Arab Emirates.
Explore the full market study and report here.
ABOUT BRAND RIPPLR
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.