How To Drive Audience Engagement Using Instagram’s New Story Stickers
- Secret Sticker: The story content will only be visible to users who respond to the influencer’s story with a message. This is great to drive engagement and can be used for product reveals, launches and special announcements.
- App Sticker: Add a link to direct audiences to your app and boost traffic.
- Music Pick Sticker: Users can engage with the influencer’s story and add their own music or top tracks to the story. This is similar to the “add yours” for images, and can be great to facilitate audience engagement.
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