Get Ready For Instagram Reels
Coinciding somewhat perfectly, Instagram is looking to slow the truly impressive growth of TikTok worldwide with its own version of the music, dance and quirky content loaded TikTok formula.
With a vast selection of music to choose from, ‘Reels’ is giving Instagram users a nearly identical TikTok user experience. Users can share 15-second videos that will appear on Instagram’s ‘explore’ section. Moreover, content creators will see their reels featured towards an audience that doesn’t actually follow them – hopefully meaning the sky is the limit if you manage to put out a catchy 15-second piece.
Recently rolled out to 50 countries, the new feature still seems to be in testing mode – with not all IG accounts within these markets given access. If you are one of the unlucky ones to have not seen it yet – do not worry – it is coming and will be available soon.
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