Dance Your Way Into TikTok
TikTok continues to be on the rise in the GCC, with the app consistently ranking in the top 10 downloaded apps on Apple Store and Google Play.
As more time passes, TikTok fosters a new breed of content creators who produce engaging, entertaining, and often sophisticated video skits around their fields of interest. In fact, lip-syncing, generic entertainment, and dance video content accounted for the highest proportions of the videos shared on TikTok, at 27%, 25% and 10% respectively.
This tells us that a key factor in the success of brands on TikTok lies in indirect product placement and promotion, through creating bold, edgy and engaging content that fits the anatomy of TikTok and appeals to Gen Z.
Influencers are able to develop content for the brand that feels less promotional and more authentic and organic, thereby appealing to what TikTok considers the highest engaging kind of content, while boosting the online conversation about the brand. Brands can create exciting dance challenges, produce a song and start a music competition, create fun skits between spouses or best friends, host live game sessions, or address the latest trends and topics in a bold, young and engaging way. This, coupled with promotional content, will help brands establish a strong foothold in the TikTok community and drive high brand engagement.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.