Boost Your Influencer’s TikTok Videos With ‘Spark’ Ads
Spark Ads, TikTok’s latest ad format, is a new and authentic way for brands to amplify organic TikTok videos from content creators and turn them into sponsored ads that appear in the ‘For You Page’. This is a game-changer for brands as they can assess which influencer content is performing best, then use Spark Ads to further promote the content on TikTok.
Spark Ads even offer unique functionalities in comparison to non-spark ads, mainly:
- offer users the ability to click on the ad and visit the brand’s TikTok page, allowing brands to grow their TikTok audience and drive traffic to their profile;
- offer users a CTA button that directs users to the brand’s chosen landing page;
- provide brands with more metrics to help better understand the effectiveness of the ad;
- perform better than non-spark ads and provide higher performance metrics (views, engagement, and conversions); and
- provide users with a better ad experience because of their authenticity and how easily they fit in the organic and raw content on the ‘For You Page’.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.