Amplify Traffic From YouTube Shorts To Full Videos
YouTube’s new feature will allow creators to add a YouTube link to any Short video, helping drive traffic from Shorts to longer videos. The link will be displayed in the description of the Short, along with a play button to take users to the relevant longer video, effectively expanding their content experience.
Brands can capitalise on this with their influencer collaborations, especially if the influencer creates an in-depth video (i.e. how-to or product reviews) along with a Shorts video that includes a link to direct traffic to the original video.
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