Instagram Tests New Ways To Encourage Participation
Instagram is testing a new feature that allows users to contribute their own photos and videos to an existing post, promoting more direct collaborations. Users can submit their own content to the post, which will be visible only on the original creator’s page after they approve it. This is similar to the “add yours” stickers on stories but for posts.
This can amplify collaborative interactions, and is especially useful for brands when launching a competition, where influencers can invite their followers to add their own content to their original post, encouraging sharing of experiences and driving engagement. The feature is currently being tested.
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