Branded Content Tools Making Their Way To Threads
Meta is quickly moving to add branded content tools on Threads, which will provide a way for brands to run influencer campaigns with transparency, in-line with influencer regulations.
The app is currently testing adding partner tags such as the paid collaboration toggle, ensuring that promotions are properly disclosed.
This will effectively encourage brands to jump on the wagon and look into integrating Threads into their future influencer collaborations. The feature is currently being tested.
ABOUT BRAND RIPPLR
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.