Instagram Unveils New Sponsored Ads
Instagram is launching 2 new types of sponsored ads to help brands receive higher reach and engagement:
- Reminder Ads: This allows brands to create ads that remind users about an upcoming event, with a “Remind Me” call-to-action button to ensure they don’t miss out. Brands can use this feature to further boost their influencer collaborations especially for new product launches or events.
- Promoted Results In Search: This allows brands to promote their content with influencers at the top of Instagram’s search results page, giving them more visibility to new potential customers and maximising reach.
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Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.