3 Tips to elevate your Snapchat stories
- Augmented Reality: Make conversations and unlock new ways to connect with consumers through Snapchat’s newly developed augmented reality lenses. Brands and creators can optimise this feature to drive purchase consideration by allowing users to virtually try on products that the brands sell. This feature is strongly encouraged as this will allow consumers to get the look and feel of the product before they purchase it.
- Storytelling: To create a genuine connection with the audience, we suggest uploading a content series of 2-3 frames when applying the storytelling approach as part of an influencer marketing strategy. Posting longer Stories in a burst will allow brands and creators to tell a cohesive story to build a stronger connection between the campaign’s key messages and the content itself.
- Add your business on Snap Maps: Once a business profile is live on Snap Maps, people will be able to use the location tag to add the location of the store to their Stories. This is a great feature for store activations as creators can drive traffic to the physical location by uploading store coverage and adding the Snap Maps location to keep the store at the top of their minds.
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Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.