3 Expectations For Influencer Marketing In 2023
- Power of UGC content: User-generated content is continuously gaining momentum, with brands prioritising UGC to create social proof and boost conversions. Brands can take advantage of this by collaborating with creators to encourage their followers to participate in their campaign or for further brand awareness. Creators can ask their followers to partake in challenges while tagging the brand or by simply uploading their own product reviews. UGC content is proven to be most effective on TikTok and Instagram.
- Long-term collaborations: While it is important to collaborate with diverse creators, some brands are recruiting brand ambassadors to build or reshape the brand’s identity. As this trend continues to rise in the influencer marketing industry, we strongly advise brands to build relationships with the talents themselves as it will build a stronger rapport and will help audiences create brand association, thus resulting in a smoother campaign activation journey.
- Influencers in full creative control: While brands do have specific campaign objectives and requirements, creators are now taking the reign with their creative approach. We expect creators to ask for more creative freedom in upcoming campaigns. Creators are becoming masters in their field as they optimise all the latest social media platform features and trends. To avoid back and forth in collaborations, we recommend keeping upcoming campaign briefs as straightforward as possible while still leaving room for creators to add their authentic touch to the content.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.