Oman To Introduce Influencer Licences
As influencer marketing continues to peak in the region, Oman is introducing a new policy requiring all talents that are marketing or promoting any good or service by displaying or publishing in writing or drawing, image, symbol, sound or any other means on the websites or social media should obtain a license. The licence will be valid for three years from the date of its issuance. Once the law is released there is a 6 month grace period to obtain the licence. Failure to comply with the regulations will result in a fine for the talent of up to 1,000 Omani Riyal or may even have the talent’s licence suspended for 1 year.
Further details on the regulations and procedures will be clarified and implemented in 90 days and announced on their official website.
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