3 Ways To Integrate YouTube Shorts Into Your Campaign
As short-form video content continues to be on the rise, brands and creators can get creative with YouTube Shorts to increase a campaign’s reach and performance. Here are 3 ways you can use YouTube Shorts:
- Promote your regular channel: Users can post a segment of a longer video from the campaign to increase the campaign’s reach and promote the brand’s YouTube page. This is an opportunity to convert a viewer into a subscriber by maximising the 60-second limit with content that captures the audience’s attention and directs them to the brand’s channel with a strong CTA.
- Behind the scenes: To help deepen consumer trust and build a connection with the audience, brands and creators can create authentic YouTube Shorts to showcase the behind the scenes filming of a campaign, product launch or even of an event.
- Teaser: To increase curiosity and hype, brands and creators can post a 30-second Short about an upcoming product release, along with a CTA to drive viewers to a longer YouTube video that goes into more detail and directs your viewers to a landing page to sign up for early access.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.