TikTok Introduces Longer Video Descriptions
TikTok has increased the video description character limit from 300 to 2,200 characters. This will allow brands to express more details about their campaign as well as make their content more searchable by using keywords that will improve the recommendation of the post. For example, local brands can include relevant terms related to their country or category while having plenty of room to include descriptive text, which can increase the content’s reach and visibility. This feature is still being tested globally.
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