From The Heart Of Instagram:
Understand How Instagram Algorithms Work
Instagram Feed & Stories: The algorithm focuses on friends, family and influencers you follow
- Preferences Metrics: How likely you are to spend time on a post, comment on it, like it, save it and tap on the profile photo.
- Other Key Metrics: Information about the post, the person who posted, the user’s activity and history of interaction.
Instagram Explore: The algorithm focuses on uncovering relevant topics based on latest trends and your interests, by showing you other content that you may like based on who you follow and your engagement history
- Preferences Metrics: Your likes, saves, and shares on a certain post.
- Other Key Metrics: How popular a post is, based on broader engagement signals.
Instagram Reels: The algorithm focuses on what might entertain you by showing the latest trends and challenges
- Preferences Metrics: How likely you are to watch a reel all the way through, like it, say it was entertaining or funny, and go to the audio page.
- Other Key Metrics: The user’s activity, history of interacting with the person who posted and information about the reel and the person who posted it.
Brand Ripplr Takeaway – what does this mean for brands?
Audience: Instagram metrics show the importance of understanding your audience and their preferences. When launching your influencer campaign, it is essential to study the influencer’s audience, their preferences, and see what kind of content they usually interact with from that influencer.
Cross-industry: Audience interested in fitness are likely to be interested in healthy cooking as well. Using an influencer from a complimentary category will most likely show their content to new audiences also interested in that category.
Channel: Reels have a wider reach and focus on the content creator’s popularity and the engagement for the post/video.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.