Brace Yourself For 5-Minute TikTok Videos
TikTok is testing whether to increase its maximum video length to 5 minutes. This comes after the app’s latest roll-out of increasing their video duration to 3 minutes.
This update is seemingly interesting as it will open doors for brands and content creators to diversify the type of content produced on TikTok, including cooking recipes, beauty tutorials, how-to videos and much more. The influencers will have the flexibility to film, upload, and edit videos up to five minutes long directly within TikTok editing features.
The feature also offers a unique opportunity for brands to target content creators with strong presence on long-form video applications like YouTube and collaborate with them to cross-promote the content on both YouTube and TikTok.
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