Why Brands Should Opt For More Video Collaborations On Instagram
With video consumption on the rise, Instagram added features to further push reach and engagement on their video content, encouraging brands and content creators to opt for more video collaborations.
- Instagram has combined IGTV and Video Feeds into one “Video” tab, making it easier for video content to be discovered and viewed by Instagram users. This is an opportunity that brands can seize to create more video collaboration with content creators.
- Instagram increased their story duration to 60 seconds, allowing brands and creators to share more diverse content and visual storytelling, and a longer period for announcements like brand promotions or product launches.
- With the new 60-second story duration, content creators can now seamlessly share their Reels to their stories where they will be fully visible in one frame, compared to how Instagram previously used to divide the story over several frames. This allows for easier cross-promotion where brands can have more views, reach and engagement on their Reels collaborations with creators.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.