YouTube Hypes Up Its Insights On YouTube Studio
YouTube is upping their game by providing brands and content creators with comparative insights in their YouTube Studio to help brands better understand the effectiveness of their collaborative videos with content creators.
The new ‘typical’ retention graph highlights the content creator’s typical retention performance on their videos. Brands can use this to compare it with the retention performance of their collaboration video, and derive an immediate benchmark and greater understanding of the relative efficiency of their content.
The ‘typical’ retention graph is also visible across different components in the video, including ‘Intro’, ‘High Moments’, ‘Spikes’ and ‘Dips’, which will allow brands to see which parts of the video are performing above or below the creator’s common efficiency measures in each of these classes. This feature is perfect for videos where the content creator is reviewing several products from the brand, to see which product is offering the highest retention, interest and engagement.
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