Brace Yourself, YouTube Short Ads Are Coming
YouTube is introducing YouTube Short Ads that feature call-to-action buttons to allow for sales-driven campaigns and optimise conversions by driving traffic to the brand’s desired landing page.
This is a great addition to brands looking for influencer collaborations on YouTube, as they can amplify their campaign by promoting the influencer’s content on the platform through YouTube Shorts Ads. Brands can also cross-promote their influencer’s content across different video-based platforms, such as Instagram Reels or TikTok, to maximise the reach and impact of their campaign.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.