Cut Your Long Videos Into YouTube Shorts
YouTube is testing a new option that will enable creators to convert segments of their existing long-form content into minute-long Shorts. Creators can split their tutorials or product reviews into YouTube Shorts to maximise the reach of the campaign by having two versions of the content post. This will also optimise the reach of the YouTube channel as channels with both Shorts and long-form videos tend to perform better than those utilising one format only.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.