TikTok Tests Bulletin Boards For Broadcast-style Messaging
TikTok is testing a new feature called Bulletin Boards, allowing creators and brands to send broadcast-style messages directly to followers’ inboxes.
From text updates to images and videos, creators can share up to 20 bulletins per day, while followers can react with emojis but not reply.
The tool gives creators and brands a new way to stay top-of-mind beyond the ‘For You’ feed, mirroring Instagram’s Broadcast Channels.
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