4 Ways To Optimise Your Influencer Marketing Strategy
Strategy: We recommend brands to first consider if their influencer strategy is part of an overall marketing plan, or if it is tailored to social media. We have seen that campaigns specially designed for social media and influencer marketing tend to perform better than campaigns that were an echo of a bigger marketing plan.
Strategy vs. Deliverables: Plan the overall strategy of the campaign before claiming the deliverables, as the deliverables need to be specifically chosen and thought-out based on the campaign direction. This will help optimise the reach and performance of your campaign.
Campaign Tagline and Hashtag: Use localised titles and hashtags to have more of an appeal to the local market as it creates stronger connections with the audience. For example, if your campaign is in KSA, you can start with choosing the Arabic tagline and hashtag, then work on creating the English version of it.
Campaign Ideation: When choosing your campaign idea, tailor it to be authentic and specific to your brand values and identity. Assure that your idea is doable and follows brand safety to avoid provoking wrong reactions that may impose any risk on your brand. This will help achieve a more structured, original and smooth campaign journey.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.