3 Tips To Prep For The Back-To-School Season
As we approach the back-to-school season, here are some tips to keep in mind when planning your campaign:
When planning your back-to-school campaign, timing is key! Ensure that you do not start your campaign too early as consumers may not be in the ‘shopping mode’ yet, while also avoiding starting your campaign too late, as your customers would have bought their purchases already.
Create multiple activations and launch them in phases to build momentum about your back-to-school campaign. Start with raising awareness for the season and actively reminding consumers about the available products before ending your campaign with a strong call-to-action to drive purchases and conversion.
Leverage your campaign on multiple social media platforms with different ideations tailored for each to resonate with the audience. Where possible, try to use the latest content trends and features to keep your content relevant and engaging.
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