3 Tips To Prep For Summer And Back-To-School Season
- It’s all about timing! Start your campaign early to ensure that consumers are in a ‘shopping mode’ for the season. Activating the campaign late might not deliver optimal results as consumers may have already purchased their needs.
- Launch multiple activations in phases to build momentum about your campaign. Start with raising awareness for the season and actively reminding consumers about the available products before ending your campaign with a strong call-to-action to drive purchases and conversion.
- Leverage your campaign on multiple platforms with different ideations tailored for each to resonate with the audience. Where possible, use the latest content trends and features to keep your content relevant and engaging.
ABOUT BRAND RIPPLR
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.